Work that shows up
on the bottom line
Case studies from all three service lines. Every number below was measured against a control group or the process it replaced.
Personalised lifecycle campaigns on Bloomreach that grew the value of M&S's most loyal Food customers, without buying that growth back in discounts.
Lifecycle CRM on Bloomreach: discount campaigns, voucher personalisation, and segmentation built for an unusual insurance journey.
We unified Tele2 Estonia's customer data and turned anonymous website visitors into qualified leads with triggered, personalised campaigns on Bloomreach.
The Road Test Predictor uses data to help Škoda Auto direct its quality checks more effectively.
We implemented a predictive targeting model that optimized customer selection and improved conversion performance.
Making every discount count
Dayinsure already had discount vouchers. We built the targeting so each one landed on the customer it could actually change.
The challenge. Send the same discount to everyone and you subsidise customers who'd have renewed anyway. The value is in finding who actually needs the nudge.
What we built. We mapped the customer lifecycle in Bloomreach, wired it to the voucher engine for real-time personal offers, and tested every campaign against a control group.
+83% uplift in conversion rate
Summer seasonality campaign, measured against a control group. Insurance · United Kingdom.
Your project could be next
Tell us what's not working. We'll tell you where the value is.
info@coloursofdata.com · London · Prague