A website that couldn't see its own visitors
Tele2 Estonia faced difficulties to source enough real-time data on visitors' behavior to be able to turn them to prospects, target them with customized offers, and react instantly.
Anonymous traffic is invisible revenue
Every visitor who browsed and bounced was a customer the business never got to meet, let alone convert. The value was already walking through the door.
Three leaks to solve
People browsed tariffs and handsets, then vanished. No identity, no insight, no idea who could become a customer.
Baskets left at checkout with zero follow-up. Nothing brought the visitor back.
Customers stuck on the wrong package, paying for value they never used. No way to spot them, no way to offer better.
Turned traffic into conversations
We mapped where the value actually was
A short scoping phase to pin down the data, the channels and the use cases that would move Tele2's real business targets. Not a wish list.
We made the data usable
One centralised customer insight hub. Profile data merged with behaviour across every sales and comms channel. Finally, a single view.
We triggered the right message at the right moment
With Bloomreach Engagement live, the team ran campaigns tailored to the individual, the moment intent showed up on the site.
Not a one-off number, a recurring machine
Once anonymous website visitors were identified, they became qualified leads, around 1,000 a month feeding the call centre. At a 15% conversion rate, that is a steady stream of new contracts, month after month.
This is telco, so it is not a number that spikes and fades. It is an engine that keeps paying out, contract after contract, year after year.
Across its two-year lifetime, the leads this engine generates add up to over €540,000 in contracted revenue.
How many of your website visitors leave without a trace?
We'll help you turn them into conversations, and conversations into contracts.