A discount only pays off if it changes a decision
Dayinsure had built a discount voucher programme to drive purchases. The real question was how to hand it out. Send the same offer to everyone and you subsidise customers who would have renewed anyway. The value is in reaching the segments where a discount actually tips the decision.
"Where does a discount actually tip the decision?"
We started with the customers
Map the lifecycle before touching a campaign
We ran a workshop with Dayinsure's team in the UK to understand how their vouchers worked, then mapped the customer lifecycle in Bloomreach to pinpoint the moments where a discount would actually influence a decision. That gave us a clear view of who to talk to, when, and with what.
Build the roadmap, ship the highest-value first
The workshop produced ten campaign concepts, plus longer-term modelling ideas. Rather than run them all at once, we prioritised the ones with the clearest upside and launched those first.
Measure every campaign against a control group
Each campaign ran against a holdout that received nothing, so we could read the true uplift in conversion rate rather than take credit for sales that would have happened anyway.
Wire the vouchers into Bloomreach
To make offers truly personal, the voucher engine and Bloomreach needed to talk to each other. We connected them with an API call so Bloomreach can generate a unique voucher for each customer on the fly.
83% more, and we can prove it
The summer-seasonal segment was where the discount really landed. Those customers converted 83% more often than a matched control group that got no offer.
Not every segment responded the same way, and the control-group setup made that clear rather than hidden. So the budget went where it changed behaviour and held back where it did not.
Future-proofed for AI: Databricks and Bloomreach
Since then, Dayinsure has taken the next step with us. We designed a future-proof architecture that pairs the Bloomreach activation they already run with a Databricks data platform that holds the whole business, not just the marketing slice. Bloomreach keeps doing what it does best. Databricks gives it the context a campaign tool was never built to hold.
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