CDP Setup
CDP Implementation & Setup
Bloomreach from scratch or migration. Data integrations, tracking, channel setup. No migrations six months later. No re-architecture when you scale.
Grow customer value
Not just campaign volume
For years, real personalisation at scale wasn't possible for humans. Now it is. We build the intelligence, the strategy, and the content engine that makes it happen, measurably, in months.
Powering the best in the business
Why it matters
When customer value growth works, it's not a cost line. It's a multiplier
5.3%
increase in margin per customer in food segment · 6 months
€540k+
contracted revenue from high-value leads · 15% call-center conversion rate
83%
uplift in conversion rate for the summer seasonality campaign
Full stack. Every piece measured against revenue
Architecture
Data Architecture & Design
We design your data flows, integration points, and platform architecture before any build starts. A solid foundation means less rework, faster activation, and a system that scales.
Strategy
Customer-Centric Strategy
Lifecycle mapping, segmentation, value-tier modeling. Your data aligned to business objectives, not the other way around.
Campaigns
Campaign Engineering
Lifecycle triggers, A/B testing, personalization at scale. Campaigns that respond to behavior, not a calendar.
AI & ML
AI & Predictive Models
For years, acting on every customer signal at scale wasn't possible for humans. Now it is. We add the intelligence layer, predictive models, CLV scoring, next-best-offer, so Bloomreach doesn't just send. It thinks.
Ongoing
Performance & Optimization
When the foundation is live, we keep finding the next revenue opportunity. New use cases, performance reporting, expansion where the business case is clear.
Whether you're choosing 
or have run it for years
We have extensive Bloomreach experience across complex environments like gaming, banking, financial services, retail, telco, and more.
01
50+
Bloomreach projects delivered
We've seen it all: implementations, data architecture, strategy, customer lifecycle, campaigns, AI as an incremental part of it, and much more.
02
Proven
delivery methods
We've taken companies through every stage, from first customer insights to automated decision-making at scale. We know exactly where the stalls are and how to get past them.
03
ROI
positive in 3-6 months
Every use case tied to a business metric from day one. M&S: 5.3% margin uplift in 6 months.
Watch & learn
See how we think, before we talk
Webinar · On demand
Customer-Centric Strategy in CRM
Petr Václavek (CoD) · Manuel Tönz (Bloomreach) · Chris Robbins (CCC)
Podcast
Data Talk #101: Petr Václavek (Colours of Data)
Our Head of Customer Engagement on Data Talk: the pillars of customer communication, segmentation and personalisation, and when a Bloomreach rollout makes sense.
The full picture
CVG delivers. With data and AI,
it compounds
Churn models, next-best-offer, predictive CLV. The intelligence layer that turns your lifecycle campaigns from reactive to anticipatory.
Your CDP is only as smart as the data flowing into it. We build the foundation that makes Bloomreach work at its ceiling. Clean data, unified profiles, real-time signals.
Where it all activates. CDP, personalization, campaign engineering, retention, connected to the data and AI that make it actually work.
Let's talk
Ready to make your customer data work harder?
info@coloursofdata.com · London · Prague · Global